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Research papers

A new service transforms members of a club into clients of a company

A new product or service can open, for some corporations, the way of re-conquering a tired clientele, or attracting a new one. The Catalonian Automobile Club (Reial Automdbil Club de Catalunya), looked at itself, until 1985 and after 80 years of...

Catalogue: ESOMAR Congress 1987
Author: Susana Tisler
September 1, 1987
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Citation

Tisler, S. (1987a, September 01). A new service transforms members of a club into clients of a company. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/a-new-service-transforms-members-of-a-club-into-clients-of-a-company